Firstserv is a government-approved specialist provider of assured cloud services for the UK public & private sector, offering a wide range of managed services.
Amongst Firstserv client list are organisations such as financial and educational institutions, publishers, retailer, software providers, charities and national health service organisations.
Having proven its credentials over 25 years, Firstserv needed a new brand positioning and identity to increase its marketing effectiveness and reflect its unique approach, while delivering a visual and verbal identity that stood out in an increasingly competitive sector.
The opportunity was to create a new brand position, proposition and identity that conveyed Firstserv’s tech company ranking, and unequivocal commitment to serving the Public & Private Sector.
The new brand has been adapted to work effectively across the range of marketing collateral, both online and offline. It is both appealing and identifiable, breaking out from similar companies in this space.
The insight for the brand proposition is all about offering – outstanding value, simplicity and flexibility. Firstserv got in touch with us initially as their website was looking tired and simply didn't perform. Their site was built as a static website with no CMS and an out-dated theme and generally wasn't the image they wanted to portray to their clients.
As a part of our design process the client was looking for a sleek, contemporary website, we initially felt their logo was also looking dated. We made some suggestions and refreshed their logo, icons picture and fonts as well as the new theme colours. For ease of editing we have created a secure custom built CMS panel for the FIRSTSERV team. The client was very happy with this balanced approach.
Firstserv is a government-approved specialist provider of assured cloud services for the UK public & private sector, offering a wide range of managed services.
Amongst Firstserv client list are organisations such as financial and educational institutions, publishers, retailer, software providers, charities and national health service organisations.
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